What's the traditional launch price?  Isn't it like $199?
I think they could stand to charge more than that, honestly, because the competition does.  Even if they COULD sell it at $99 as some people have speculated, I don't see that happening right at launch.
If the technology is so cheap (probably leading towards the low-end estimates), they should include a game with it.  Games are so cheap but so marked up that people will think it's a deal while the increased cost of it to Nintendo will be small.