You don't have to buy sh!tDammit Ian, I don't NEED to but I WANT to. Don't you get it? I want a good hockey game to play. I don't buy it annually - I bought NHL 2004 and that's it. RE buying other hockey games: When EA got the NFL deal, I remember reading that only one or two other devs were going to make football games without the license, and one of them was as concerned with making a game to do with life outside of football i.e fame, drugs etc. Not having the license gives them such little incentive to make sports games - no one will buy games if they don't have their favourite teams etc to play with. I would most definitely buy a HOCKEY game of better quality even if it doesn't have the license, but not many others would. Developers won't use so many resources to make a game that won't sell - even if they DO make a hockey game or w/e it will be a low budget game because they figure it won't sell, and they are quite right.
So yea, I want to buy a good hockey game. If EA gets exclusive rights, other games won't sell, they just won't, because they don't have a license. Devs won't have incentives to make new hockey game even if it is better, because they know that it won't sell. Therefore they will not make one at all or make a low budget one. This, in turn, makes my choice the EA game, because I still want a hockey game. Besides, many of the other hockey games, if made, won't be on a Nintendo console, so there.