Author Topic: Disney to Expand Video Game Strategy  (Read 1872 times)

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Offline TheYoungerPlumber

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Disney to Expand Video Game Strategy
« on: November 08, 2004, 02:36:55 PM »
Disney likes what it sees in handheld gaming, and wants to improve its synergy factor.

Reuters reports that Disney is increasing its investment in handheld gaming.  The entertainment giant is looking will increase investment by $40 this year—more than the division’s current operating income.  Disney may even acquire small developers to work on games with movie tie-ins if it can do so without a decrease in profits.


Disney consumer products Chairman Andy Mooney cited the handheld gaming market’s younger consumer base as the primary reason behind the division’s expansion.  Disney plans to more strongly tie video games to their respective movies, going as far as to launch a game before its movie to stimulate interest in the film.  

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Offline Bartman3010

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RE: Disney to Expand Video Game Strategy
« Reply #1 on: November 08, 2004, 03:15:52 PM »
So we're gonna get a Mickey Mini?

Shucks, I still want Magical Quest 3 you dicks.
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Offline Djunknown

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RE:Disney to Expand Video Game Strategy
« Reply #2 on: November 08, 2004, 04:38:16 PM »
I have dumb idea that'll never happen: Re-release the Genesis hits on the GBA. Case in point: The Genesis version of Aladdin. Beats the SNES version anyday.

The Jungle Book and Lion King? Good times, good times...
Ma ma sa, ma ma coo sa
Ma ma se, ma ma sa,
Ma ma coo sa