I just saw one about two minutes ago. Some guy on a subway sees someone take a wallet out of a woman's purse. Some narrative guy talks, talking about decisions and crap, and the guy walks over and stops the pickpocketer. It switches from that guy to some in-game shots. Don't know if you can find it, for a better example, but tell me this isn't a pretty blatant rip-off of Nintendo's Who Are You? commercials. I was thinking "Man, the Who Are You commercials have kinda gone downhill" as I was watching, and bam, it's Fable. That, at least, was a relief.
I'm a pretty stern defender of creative ideas from every perspective, even the advertising edge, so I'm pissed. But what do all of you think of this?