Topic: Nintendo to Launch Web Portal Dedicated to Kids, Parents

[Professor Clayton]

The endeavor is coming later this year as part of a strategy to increase kids’ awareness of Nintendo’s franchises.

http://www.nintendoworldreport.com/news/37914/nintendo-to-launch-web-portal-dedicated-to-kids-parents

Nintendo will be launching a web portal later this year aimed at introducing kids to the company’s properties, Nintendo of America President Reggie Fils­-Aime revealed in a recent interview with VentureBeat.

Fils­-Aime said the portal “speaks directly to kids,” but it will also be a resource for parents. “It gives moms and dads some fun activities–how to plan a Mario-­themed birthday party,” he noted. “Things that we know parents are interested in, but there’s not a ready resource. That kind of information doesn't exist on Nintendo.com today.”

Fils­-Aime stressed how critical this sort of thing is for the company, saying, “It’s a day to day job for us to create messaging and content for kids and parents to keep filling the funnel of new consumers to play our games.”

[Mythtendo]

This is actually a good idea, and a nice resource for parents

[Ian Sane]

I never thought I'd see the day when Nintendo feels they're not getting their messages to kids.  Pokemon X/Y is great and kids should want it, unless they don't like Pokemon anymore.

[pokepal148]

I never thought I'd see the day when Nintendo feels they're not getting their messages to kids.  Pokemon X/Y is great and kids should want it, unless they don't like Pokemon anymore.

And somehow ian sane manages to find bad news in this as well.