Nintendo to Launch Web Portal Dedicated to Kids, Parents

by Clay Johnson - June 24, 2014, 5:02 pm PDT
Total comments: 3 Source: VentureBeat

The endeavor is coming later this year as part of a strategy to increase kids’ awareness of Nintendo’s franchises.

Nintendo will be launching a web portal later this year aimed at introducing kids to the company’s properties, Nintendo of America President Reggie Fils­-Aime revealed in a recent interview with VentureBeat.

Fils­-Aime said the portal “speaks directly to kids,” but it will also be a resource for parents. “It gives moms and dads some fun activities–how to plan a Mario-­themed birthday party,” he noted. “Things that we know parents are interested in, but there’s not a ready resource. That kind of information doesn't exist on Nintendo.com today.”

Fils­-Aime stressed how critical this sort of thing is for the company, saying, “It’s a day to day job for us to create messaging and content for kids and parents to keep filling the funnel of new consumers to play our games.”

Talkback

MythtendoJune 25, 2014

This is actually a good idea, and a nice resource for parents

Ian SaneJune 25, 2014

I never thought I'd see the day when Nintendo feels they're not getting their messages to kids.  Pokemon X/Y is great and kids should want it, unless they don't like Pokemon anymore.

pokepal148June 25, 2014

Quote from: Ian

I never thought I'd see the day when Nintendo feels they're not getting their messages to kids.  Pokemon X/Y is great and kids should want it, unless they don't like Pokemon anymore.

And somehow ian sane manages to find bad news in this as well.

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