Dress up like Jon Lindemann.
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And Miyamoto played with The Roots.
http://www.nintendoworldreport.com/news/43770/super-mario-run-breath-of-the-wild-switch-shown-on-jimmy-fallon-show
Reggie Fils-Aime and Shigeru Miyamoto helped steal the show last night on The Tonight Show with Jimmy Fallon.
In addition to showing footage of Super Mario Run and announcing demos for the game at Apple stores, Fils-Aime also produced a Nintendo Switch which showed The Legend of Zelda: Breath of the Wild playable.
Shigeru Miyamoto also got to aid The Tonight Show's house band The Roots in a rendition of the Super Mario Bros. athletic theme.
This is what Nintendo needs to be doing, getting some mainstream exposure for their products. This is what helped make Wii the massive seller it was, appearing on shows like The Tonight Show and Ellen.