THQ signs on to make games for pretty much every platform possible.
THQ Signs Multi-Platform Publishing Agreement With MGA Entertainment for Bratz; Global, Multi-Million Unit Selling Toy Brand Scheduled for Cross-Platform Release in Fall 2005
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 23, 2004--THQ Inc. (Nasdaq:THQI) and MGA Entertainment today announced a worldwide agreement naming THQ the interactive licensee for Bratz. With global sales in excess of 80 million units for the doll line alone, Bratz has quickly become one of the hottest properties at retail. THQ's multi-platform agreement with MGA Entertainment includes video games for all viable platforms, including wireless devices. The first Bratz games under this agreement are scheduled for release in fall 2005.
"Since its summer 2001 debut, the Bratz property has quickly become a worldwide phenomenon crossing numerous product categories, including the recent DVD launch and a theatrical release slated for 2006," said Germaine Gioia, Vice President Licensing, THQ. "We look forward to bringing the many popular Bratz characters to life in interactive adventures next fall."
"We are very excited to be partnering with THQ. With their creative talents, marketing and distribution, the next generation of Bratz video games are sure to be cutting edge and out of this world!" said MGA Entertainment CEO Isaac Larian.
