GAME & NINTENDO OFFICIAL MAGAZINE PARTNER WITH EXCLUSIVE PLAYABLE DEMO DISC

In stores from Friday 12th December, the latest issue of Nintendo Official Magazine UK (NOM UK) is proving to be a big hit with fans of Nintendo, Pokémon and innovative, new GameCube games.

It's the first time NOM UK has come bundled with a playable demo disc. Readers will receive a three-level playable demo of Sega's Billy Hatcher & the Giant Egg (with single and multiplayer options), an official inflatable Nintendo toy (Bullet Bill, Bowser or Ganondorf); PLUS a free pack of Pokémon STAKS, collectible character magnets.

The January issue's main feature is an exclusive preview of Pokémon Colosseum, plus there are previews of Prince of Persia, Teenage Mutant Ninja Turtles, Mario Golf, Pac-Man Vs. and F-Zero 2 on Game Boy Advance. Reviews include Mario & Luigi, Medal of Honor: Rising Sun, True Crime: Streets of LA, Mario Party 5 and Quidditch World Cup.

Finally, in keeping with the Christmas spirit, NOM UK has partnered with Electronic Arts, to give away a widescreen TV and DVD player package, as well as loads of EA games, all worth £2000. The issue is supported by in-store trade marketing as well as advertising in other Emap magazines, including Kerrang! and MATCH.

Kathryn Hinton, Buying Assistant at GAME said "We're very pleased to be stocking Nintendo Official Magazine's first playable demo disc, and it's great that it's for such an innovative title as Billy Hatcher and the Giant Egg. This issue of the magazine has only been on sale for one week, and it's already very popular with our customers. This deal further cements our relationship with NOM UK."

Stuart Bell, Marketing Manager at Emap Active said "Nintendo Official Magazine's remit is to increase our brand profile and awareness to both current and potential readers. Choosing GAME fulfils that objective, because we know that this demo disc package will go straight into the hands of Nintendo fans at retail."