SONIC THE HEDGEHOG SPEEDS, SPINS AND ZIPS INTO THE FOX BOX

4Kids Entertainment's FOX BOX Adds All-New SONIC X Animated Series To

Saturday Morning Line Up Beginning Fall 2003

NEW YORK, NY (May 14, 2003) - 4Kids Entertainment (NYSE:KDE) and SEGA® today

announced that the fastest hedgehog in the universe is speeding into the FOX

BOX! Continuing its drive to make FOX BOX the Saturday morning destination

for kids, 4Kids Entertainment has signed SEGA's Sonic The Hedgehog® as the

network's newest mega-star for its Saturday morning line-up beginning fall

2003.

4Kids Entertainment has teamed with award-winning animation studio TMS

Entertainment Ltd. of Japan to produce 52 all-new animated episodes of the

SONIC X cartoon. The show will star the speedy blue superstar whose video

games have sold more than 32 million units globally. SONIC X takes its

place on FOX BOX alongside such popular shows as TEENAGE MUTANT NINJA

TURTLES, KIRBY: RIGHT BACK AT YA!, ULTIMATE MUSCLE, and THE CRAMP TWINS.

Since his debut role in SEGA's "Sonic The Hedgehog" game in 1991, Sonic has

grown to be one of the most enduring game characters and franchises of all

time. Sonic The Hedgehog has appeared in numerous video games across

multiple console, handheld and wireless platforms over the past 10 years.

Consistently a top-selling franchise, Sonic The Hedgehog continues to be a

popular icon worldwide in 2003 and beyond.

"Sonic is one cool sassy hedgehog that kids will instantly be rooting for as

he takes on the evil DR. EGGMAN and his robot foes," said Norman Grossfeld,

president of 4Kids Productions.

"SEGA is thrilled to be bringing Sonic to another generation of fans," said

Mike Fischer, vice president of marketing, SEGA of America. "Our speedy

blue hedgehog is a video game icon, and SONIC X captures all the excitement

and thrills of his interactive adventures. FOX BOX is the perfect place for

this great new series."

Program Synopsis:

Accidentally transported by Chaos Control, Sonic finds himself on a strange

planet inhabited by humans and teams up with his newest friend, Christopher.

Together, Sonic and Christopher embark on a series of exhilarating and

elaborate quests as they search for the "Chaos Emeralds," precious stones

delivering the power to conquer the world to whoever possesses them.

Through their adventures, Sonic and Christopher must battle Sonic's

archrival, the evil Dr. Eggman, a robotics authority, who wants the "Chaos

Emeralds" for himself so that he can establish his own empire to dominate

the world. Known for speed, power and energy, Sonic helps Christopher

overcome his boyhood fears as they meet-up with long-time friends Knuckles,

Tails and Amy, and encounter new pals Cream and Cheese. In a distant galaxy,

the confrontation between Sonic and Dr. Eggman begins once again!