DATEL PARTNERS WITH PRIMA TO PUBLISH EXCLUSIVE CODE BOOKS

Clearwater, FL - February 25, 2003 - Datel Electronics, the world’s leading developer and manufacturer of videogame enhancement products has announced a partnership with Prima Games to produce an exclusive line of code books for Datel's Action Replay brand of game enhancers.

The upcoming Prima code books will feature codes for every platform that the Action Replay is available for, including the original PlayStation, Game Boy Advance, and PlayStation 2. Even more exciting is the inclusion of Action Replay codes for the GameCube, making this edition the most complete offline code source for next-gen gaming.

“Our partnership with Prima Games is another key step in Datel’s mission to expand the Action Replay brand and deliver our unique content through a variety of mediums,” said Ken Tarolla, senior vice president of Datel Design and Development. “The team at Prima Games has had a very successful track record in marketing code books to support our game enhancement product line in the past and we look forward to even greater success going forward.”

Datel's market leading game enhancement technology teamed with Prima's powerful retail presence will ensure the largest user base of game enhancement technology will have access to the most complete collection of Action Replay codes available in a single source.

“Prima Games is pleased to partner with Datel Electronics for an exclusive line of code books,” said Debra Kempker, president of Prima Games. “The Action Reply brand is number one in game enhancement technology and Prima is pleased to bring this rich content to the game enthusiast in this exclusive code book line.”

While all Action Replay codes are available online at www.codejunkies.com, Prima code books allow for a portable code archive for gamers on the go, as well as a code source for gamers without access to the Internet. Prima code books are available in most book and gaming retail outlets.