PEDISON, N.J., – May 30, 2012 – Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, and development partner Chaotic Moon, today announced that the pop icon Hello Kitty will make her Nintendo 3DS™ debut in Hello Kitty Picnic with Sanrio Friends.  Filled with loads of fun activities and super cute collectibles, Hello Kitty Picnic with Sanrio Friends is set to launch in North America this holiday season.  

Hello Kitty Picnic with Sanrio Friends invites players to join Hello Kitty and Sanrio friends as they prepare for a picnic adventure. Play 10 mini-games including Hidden Object, Spot the Difference, and Picnic Blanket Checkers to collect goodies for the party.  Explore and decorate whimsical environments including Hello Kitty’s bedroom, kitchen and more.  Along the way earn apples to receive special outfits and accessories for Hello Kitty.  Interact directly with Hello Kitty using the 3DS touch screen and listen as the game guides you along.  Invite your friends to join the fun in a variety of multiplayer modes as you play with your favorite Sanrio characters including My Melody®, Keroppi®, Chococat®, Badtz-Maru®, Little Twin Stars®, and many more!

Developed by Chaotic Moon, Hello Kitty Picnic with Sanrio Friends for Nintendo 3DS™ is expected to launch this holiday. For additional information about Majesco’s line of products, please visit: www.majescoentertainment.com.