Professor Layton's Puzzle Challenge - Press Release" />
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Bay Area Men and Women Go Head-to-Head in Professor Layton's Puzzle Challenge

August 31, 2010, 1:15 pm EDT

Nintendo Visits Union Square to Find Out Who's Better at Solving Puzzles - Ladies or Gents?

WHAT:

         

Nintendo is hosting a puzzle challenge to help celebrate the launch of Professor Layton and the Unwound Future, a new hand-held game created exclusively for the Nintendo DS family of systems. On Sept. 7, visitors to San Francisco’s Union Square shopping center are invited to take part in Professor Layton’s “Ladies vs. Gents” Puzzle Challenge. Actors dressed as though they stepped out of the game and into the present will invite consumers to enter a classic red, British-style telephone booth – a nod to the game’s London setting – and play through a fun and challenging selection of the new game’s puzzles at this free event. Men’s and women’s scores will be tallied and compared throughout the day to determine which gender has the top puzzle-solving chops. Similar events will be held in Boston, Chicago and Philadelphia to give men and women around the country an early look at the game and a chance to rack up points for their gender.







 






Launching across North America on Sept. 12, Professor Layton and the Unwound Future is the third installment in the acclaimed Professor Layton series of portable video games. The game features a time-traveling mystery that players must unravel by solving a variety of brain-teasing riddles and logic puzzles. More information is available at www.professorlaytonds.com.







 

WHO:






Bay Area men, women, adults, teens, kids, gaming fans and consumers of all kinds






 

WHEN:






Tuesday, Sept. 7: 11 a.m. to 6 p.m.






 

WHERE:






Union Square






Geary Street at Stockton Street (near the Dewey Monument)






San Francisco, CA 94108






http://www.unionsquareshop.com







 

VISUALS:

  • Players stepping into British-style red phone booths to sample Professor Layton and the Unwound Future
  • Men and women trying to outdo each other by solving Professor Layton puzzles
  • Consumers interacting with actors dressed in outfits similar to characters in Professor Layton and the Unwound Future
  • Fans gathering to play Professor Layton and the Unwound Future in advance of its Sept. 12 launch date

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