WORLD SERIES OF POKER® 2008: BATTLE FOR THE BRACELETS SHIPS TO RETAIL STORES

NATIONWIDE

Minneapolis, MN - September 25, 2007 - Raise the ante! World Series of

Poker® 2008: Battle for the Bracelets has shipped to retailers nationwide

from Activision Publishing, Inc., a wholly owned subsidiary of Activision,

Inc. The game features Phil

"The Poker Brat" Hellmuth Jr -- owner of a world record eleven WSOP

bracelets -- in a special "Beat The Brat" Heads-Up mode and thrusts players

deep into the high-stakes world of tournament poker to face off against

other A-list pros such as Johnny Chan, Chris "Jesus" Ferguson, and Mike "The

Mouth" Matusow on the quest to win the championship bracelet for the $10,000

Main Event and over $60MM in total prize money.

"World Series of Poker 2008: Battle for the Bracelets allows gamers to

challenge all of their favorite poker pros in one of the largest sporting

events in the world," said David Oxford, Activision Publishing, Inc. "We

are proud to deliver intense poker tournament action to gamers who want to

experience the high-stakes competition of championship poker from the

comfort of their homes."

In World Series of Poker 2008: Battle for the Bracelets, the #1 poker video

game franchise returns as players challenge over 30 of the world's top poker

champions. With intense heads-up tournament play, expansive poker

tutorials, and strategy clips from Phil Hellmuth's Ultimate White to Black

Belt Course as produced by iAmplifyVegas.com, players can learn from the

very best in the industry and take on all opponents in real-world locations

such as Las Vegas and New Orleans.

World Series of Poker 2008: Battle for the Bracelets is available on the

Xbox 360™ video game and entertainment system from Microsoft and

PLAYSTATION®3 computer entertainment system for a suggested retail price of

$49.99, the PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Nintendo DS™ for $29.99, and the PC for $19.99. The

game is rated "T" (Teen) by the ESRB. For more information on World Series

of Poker 2008: Battle for the Bracelets please visit www.BeatTheBrat.com.