Reebok signs for Pro Evolution Soccer 6

Konami Digital Entertainment GmbH announces co-operative deal with sportswear giants Reebok for PES6

Konami Digital Entertainment GmbH has announced a partnership with Reebok for the publisher’s forthcoming Pro Evolution Soccer 6 title. The deal will see Reebok branding displayed within the much vaunted football title, and working with Konami throughout the game’s marketing and promotional campaigns.

Due for release on October 26th for PlayStation 2, Xbox 360 and PC-DVD, with versions for PSP™ (PlayStation®Portable) and Nintendo DS versions to follow shortly after, Pro Evolution Soccer 6 is already one of the most anticipated titles for any format. As part of their close collaboration, RBK-branded balls, trophy and advertising hoardings will feature prominently in the game, tying in perfectly with Reebok’s new European football marketing campaign.

“Pro Evolution Soccer 6 is an outstanding football simulation and Reebok is delighted to be involved with a game that is so highly regarded in both the gaming community and the youth marketplace as a whole," commented Roy Gardner, Reebok European Marketing Director – Lifestyle. “We are looking forward to working with Konami and being involved with the launch of the game."

“Reebok’s efforts at working closely with target age groups akin to those Pro Evolution Soccer 6 appeals to makes them a perfect partner for Konami," commented Martin Schneider, European Marketing and PR Director for Konami Digital Entertainment GmbH. “As such, we are delighted to be working closely with them to extend awareness of both brands in a partnership that perfectly fits with both companies."