MAJESCO DELIVERS 'STRAWBERRY SHORTCAKE SWEET DREAMS' FOR NINTENDO GAME BOY® ADVANCE

Game Features Scenarios and Images from Upcoming Feature Film

Edison, N.J., September 19, 2006 - Satisfy your interactive sweet tooth with Strawberry Shortcake Sweet Dreams, a new video game from Majesco Entertainment (NASDAQ: COOL), an innovative provider of digital entertainment products and content. Now available exclusively for Game Boy® Advance, Strawberry Shortcake Sweet Dreams is based on the October 1st premiere of the theatrical "Sweet Dreams" movie from DIC Entertainment and American Greetings.

"We're proud to be a part of a franchise that teaches important lessons of teamwork and friendship," said Ken Gold, vice president of Marketing, Majesco Entertainment. "In addition to delicious fun, Strawberry Shortcake Sweet Dreams gives fans a sneak peak of the movie before it's in theaters."

Fans can play as Strawberry Shortcake, Raspberry Torte, Angel Cake, Ginger Snap and Sleepbug as they work together to save Strawberryland and beat the Purple Pieman. Players will fly on the back of a giant butterfly, drive a racecar, ride a rollercoaster, sprinkle dream dust and collect bad dreams. Each mini-game is introduced via images from the "Sweet Dreams" film but players can also unlock additional pictures in My Sweets mode.

Developed by Gorilla Games, Strawberry Shortcake Sweet Dreams is now available for Game Boy® Advance for a suggested retail price of $19.99. For more information about Strawberry Shortcake Sweet Dreams as well as Majesco's exciting line of products, please visit

www.majescoentertainment.com.