MARVEL AND ACTIVISION ANNOUNCE ULTIMATE SPIDER-MAN WEBBING RETAIL OUTLETS

NATIONWIDE

Santa Monica, CA - September 22, 2005 - Consumers can now take on the role

of Marvel's Spider-Man, the world's most famous Super Hero, and his

arch-nemesis Venom with the release of Activision, Inc.'s (Nasdaq: ATVI)

newest entry in the Spider-Man video game franchise - Ultimate Spider-Man.

Set in a massive free roaming New York City environment, console gamers are

propelled into a virtual comic book world through interactive motion

graphics panels and 3D Comic Inking TechnologyT that bring to life an

original storyline written and illustrated by the creative team behind

Marvel's best-selling "Ultimate Spider-Man" series.

Ultimate Spider-Man is available for the PlayStation®2 computer

entertainment system, the Xbox® video game system from Microsoft, and the

Nintendo GameCubeT for a suggested retail price of $49.99 and has been rated

"T" (Teen - with language and violence) by the ESRB. The PC/CD-ROM version

of Ultimate Spider-Man is now available for a suggested retail price of

$29.99 and has been rated "T" (Teen - with language and violence) by the

ESRB. The Nintendo DST version of Ultimate Spider-Man is now available for

a suggested retail price of $39.99 and is rated "E10+" (Everyone 10+ - with

cartoon violence) by the ESRB. The Game BoyÒ Advance version of Ultimate

Spider-Man is now available for a suggested retail price of $29.99 and has

been rated "E10+" ("Everyone 10+ - with cartoon violence") by the ESRB.

"Using Treyarch's amazing technological and artistic capabilities, Ultimate

Spider-Man lets gamers play both sides, as Super Hero and Super Villain, in

an authentic living, breathing comic book universe," said Will Kassoy, vice

president of global brand management, Activision, Inc. "With an original

story, gigantic cast of characters and truly unique visual presentation,

Ultimate Spider-Man is poised to be the most immersive Spider-Man video game

experience to date."

"Marvel is very excited at the launch of Ultimate Spider-Man," said Ames

Kirshen, vice president of interactive, Marvel Entertainment, Inc. "With

Treyarch's expertise working on Spider-Man games for over 5 years, the

amazing new look that their 3D Inking technology gives to this title,

coupled with the hands on involvement of Marvel writer Brian Michael Bendis

and artist Mark Bagley, Ultimate Spider-Man takes the Spider-Man game

franchise to a whole new level."

Pick up where the comic books left off, in an all-new story exclusive to the

game penned by Brian Michael Bendis, the comic book's co-creator and writer,

with character illustrations by comic book pencil artist, Mark Bagley. As

the young Spider-Man, gamers play using Spider-Man's fluid, acrobatic moves

to triumph over evil or play as his menacing nemesis, Venom, using brute

force to destroy everything in their path. With a huge variety of

demanding missions, diverse gameplay and a new combat system that allows

players to face off against the largest number of interactive characters

from the Marvel universe ever assembled in a Spider-Man game, Ultimate

Spider-Man delivers the most in-depth Spider-Man adventure yet.

Ultimate Spider-Man was developed for the PlayStationâ2 computer

entertainment system, the Xbox video game system from Microsoft and Nintendo

GameCube by Treyarch, for the Game Boy Advance and Nintendo DS by Vicarious

Visions and for the PC by Beenox Studio. Brady Games' Ultimate Spider-Man

Official Strategy Guide is available at electronics, book, and software

retailers nationwide, and online at bradygames.com.