ACTIVISION CALLS ITS WAY TO THE TOP

WITH WORLD SERIES OF POKER®

The #1 Poker Event in the World is Now Anyone’s Game

Minneapolis, MN – September 8, 2005 – Experience the thrill of facing off with some of the world’s best-known poker pros in competitions for multi-million dollar jackpots in the World Series of Poker®, the official video game of the World Series of Poker (WSOP) tournament, available now from Activision, Inc. (Nasdaq: ATVI).

Set around the main table at the Rio Casino in Las Vegas, the game authentically captures all of the high-stakes action -- from the likeness and play styles of renowned pros like Chris “Jesus” Ferguson and 14 other top poker players to the accurate recreation of the WSOP poker room, down to the carpet and the wallpaper.

“World Series of Poker is the #1 brand in poker and this title is the most authentic poker game on the market today,” said David Oxford, Activision, Inc. “By facing off against the game’s advanced AI opponents, players will experience what it’s like to pull up a chair at the WSOP tournament table a virtual unknown and leave with all the fame and fortune of today’s most popular poker champions.”

In World Series of Poker, players ante up to play seven variations of poker including Texas Hold ‘Em, 7 Card Stud, Omaha and Razz, where poker enthusiasts will bluff, fold and call their way to the top. The game allows players to develop their own strategies with the ability to customize everything from their poker faces, appearances and Vegas-style threads. Players can even choose their own catch phrases, also known as “table-talk,” to bluff opponents. As players win pots, they can upgrade their clothing and take advantage of hotel upgrades, bringing the excitement of the Strip to the privacy of their own homes.

World Series of Poker is available for the PlayStationÒ2 computer entertainment system, XboxÒ video game system from Microsoft, and the Nintendo GameCubeÔ for the suggested retail price of $29.99. The PSP™ (PlayStationÒPortable) system version carries a suggested retail price of $39.99 and The PC version carries a suggested retail price of $19.99. All versions of the game will be available in September 2005 and have been rated “E10+” by the ESRB.