Bigger Isn't Always Better As Nintendo Launches Its Smallest And Most Stylish Console Ever

Game Boy Micro launches in the UK on 4th November 2005

17th August 2005 - The original Game Boy Advance fitted comfortably into thousands of pockets world-wide. Now the new Game Boy Micro will fill that tiny gap in your life as Nintendo offers the smallest and sleekest Game Boy ever created. The Game Boy Micro is thinner than a mobile phone, as chic as an MP3 player and as much fun as a Game Boy. Launching on November 4th 2005, it will be available in four cool colours Silver, Green, Blue and Pink and will retail at around £69.

The ultra compact Game Boy Micro measures a mere four inches wide, two inches tall and 0.7 inches deep, allowing it to sit comfortably alongside today's hippest technological gadgets. Not only is the Micro extra slim, it also weighs an astonishing 2.8 ounces, or about the weight of 80 paper clips, making it Nintendo's lightest console ever! Yet Game Boy Micro has the same processing power and plays the same games as the Game Boy Advance SP. Complete with standard face controls, the Micro also has LED Start/Select buttons that will light up your gaming experience.

The most notable feature, apart from the vastly reduced size, is its 2-inch backlit screen, which is brighter and sharper than any previous Game Boy screen. For the first time ever, users will be able to adjust the brightness of the screen to adapt to indoor lights or outdoor sunshine.

Game Boy Micro is all about individual style and expression. With a selection of removable faceplates available, owners can buy new plates to customise the look of their system again and again. When it launches across Europe in November there will be several different faceplates available in addition to the standard four colours. The only limitation with Micro is your imagination.

Jim Merrick, Senior Marketing Director for Nintendo of Europe comments:

"The Game Boy Micro is the latest fashion statement from Nintendo and is an absolute must have for those looking for a stylish console. This new product takes everything gamers know and love and condenses it into a sleek and sassy shell. Game Boy Micro is about expressing yourself and the way you play video games."

Like the Game Boy Advance, the Game Boy Micro comes with a built-in, rechargeable lithium-ion battery and supports standard headphones. The Game Boy Micro will be able to play all previous Game Boy Advance titles.

The Game Boy Advance is the most popular video game system of this generation, selling over 15 million units across Europe since its launch.

The Game Boy Micro launches on November 4th 2005 for around £69. All Game Boy Advance software will work on this console and is available for around £29.