"HELLO KITTY(R) ROLLER RESCUE" GOES GOLD

First 3-D Hello Kitty Game Arrives on the GameCube(TM)

SANTA CLARA, Calif., (July 20, 2005) - Leading video games developer and

publisher Namco Hometek Inc. announced today that "Hello Kitty(R) Roller

Rescue" has gone gold. Exclusively for the Nintendo GameCube(TM), the game

was developed by XPEC Entertainment Inc. and is the first 3D Hello Kitty

interactive adventure, and follows Hello Kitty and her Sanrio friends as

they work together to thwart Block-O - the ambitious menace from Block

Planet who aspires to take over the world - and his horde of troublesome

bullies.

"Hello Kitty Roller Rescue" features Hello Kitty and more than 20 of her

lovable friends, including Badtz-Maru, Mimmy and Keroppi in a quest to save

Sanriotown. Completing missions to overcome Block-O's clumsy forces, Hello

Kitty and her friends will explore detailed and colorful environments, and

utilize teamwork and special abilities to save the day. Hello Kitty can

even select a partner to help her through the game's fifteen vibrant levels.

"Hello Kitty is recognized worldwide as an icon, synonymous with happiness,

sweetness and cheer," said Jeff Lujan, business director at Namco Hometek.

"'Hello Kitty Roller Rescue' is a game based around these enduring

qualities, providing an exciting and entertaining game for fans of all

ages."

Rated E for Everyone, "Hello Kitty Roller Rescue" will skate into stores in

August 2005.

For more information on "Hello Kitty Roller Rescue," please visit

www.namco.com.