Crave Entertainment Flies High with Sky Dancers® for Game Boy® Advance

Hot girls' toy is back with a whole new attitude

Los Angeles, Calif.-June 1, 2005-Crave Entertainment, a leading publisher of

console videogames, today announced the signing of the Sky Dancers license.

Sky Dancers quickly became the #1 girls' toy around the world when first

introduced in 1994, and was featured in McDonald's Happy Meals and the

Macy's Thanksgiving Day Parade. The 2005 relaunch delivers a whole new look

and an animated DVD series where the characters and world of Sky Dancers

come alive for a whole new generation..

"Girls are playing videogames more than ever before, so it makes sense to

extend the Sky Dancers brand to gaming consoles," says John Gentile,

President of Abrams Gentile Entertainment. "Crave knows how to reach the

mass consumer market."

"Sky Dancers have been a huge hit with girls everywhere," says Rob Dyer,

president and chief operating officer of Crave Entertainment. "With a fresh

look and attitude, a new generation of girls can enjoy playing Sky Dancers

videogames."

Sky Dancers are back with a whole new look and attitude and flying higher

than ever before! Over 20 million original Sky Dancers sold worldwide, and

rocketed to the top of the Toy Book "What's Hot" list. The brand will

relaunch in 2005 with a master toy introduction from PlayAlong, makers of

the mega-successful Care Bears and Cabbage Patch brands, as well as the

first ever DVD launch of the Sky Dancers animated series.

Scheduled for release in September of 2005, Sky Dancers will be available

for the Game Boy® Advance with a MSRP of $19.99.