Nintendo is hitting the hot spring break spots, headlining another tour, and doing a whole lot more this spring.
NINTENDO IS HOT AND COOL IN THE SAND AND THE SNOW
Marketing Blitz Showcases Nintendo DS and Nintendo GameCube
REDMOND, Wash., March 15, 2005 – An early spring marketing blitz is bringing Nintendo everywhere teens and college students play. From the beaches to the slopes and college campuses in between, Nintendo is targeting teens and is part of the hippest scenes.
"Thousands of teens and college students will have the opportunity to sample, play and enjoy the hottest new Nintendo systems and games," describes George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nintendo is reaching out to teens and college students, and now they're making us a part of their lifestyles."
Each popular location will have members of the Nintendo Street Team on hand to demo the latest games for Nintendo DS™ and Nintendo GameCube™, as well as a tricked-out Nintendo® SUV. Here are some more details:
On the sand: Looking for a way to put those winter blues behind you? Join Nintendo's wild spring break bash. Through March 26, Nintendo will join tens of thousands of partiers as they invade Panama City Beach, Fla. Nintendo's presence will be felt throughout the month at the Boardwalk Beach Resort and at Hammerhead Fred's, which will house Club DS, a showcase for Nintendo DS. Roving teams will take to the beaches to show off the latest and greatest Nintendo products, all while Nintendo sponsors main-stage contests twice a day. For more information, log onto www.pcb05.com. On the go: Nintendo Street Team members also will be at other trendsetter locations and events like South Padre Island, Texas, through March 26, South by Southwest in Austin, Texas, from March 16 to March 19, Daytona Beach, Fla., from March 15 to March 31 and the Winter Music Conference in Miami from March 22 to March 26. On the slopes: Don't want to leave your favorite games at home while heading to the slopes? No worries. You can try them right on the mountain. Nintendo is the official video game partner of the U.S. Open Snowboarding Championships from March 17 to March 20, and the Burton Demo Tour. For more information, log onto www.burton.com. On the stage: Looking for a way to get your groove on this winter? Nintendo is sponsoring Taste of Chaos, a 39-city winter music tour featuring six well-known and up-and-coming screamo/punk bands like My Chemical Romance, The Used, Senses Fail, Killswitch Engage, Saosin and Underoath. Attendees can check out the latest, greatest Nintendo games on the concourse. The Taste of Chaos runs through April 2. The first 10 and last five stops of the tour already have sold out. For more information, log onto www.tasteofchaos.com. On campus: Too busy studying to check out the newest video games? Nintendo will bring them to you. Nintendo is a sponsor of the spring TKO Tour, the nation's largest free traveling technology tour visiting more than 120,000 students on 15 college campuses through mid-May. The Nintendo Street Team will be on site demonstrating games, plus the Nintendo DS and Nintendo GameCube will be featured in the tour's high-tech Ultimate Dorm Room display. For information about the tour, log onto www.tkotour.com. On the road: Nintendo will be a part of the SoBe Beverages Love Bus Tour. Six large SoBe vehicles outfitted with Nintendo video game kiosks will tour the country from March 17 through October to show off Nintendo games at some 500 sports, music and lifestyle events. 
