Game Live Announces Mall Tour

November 11, 2004, 3:15 pm EST
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Quite possibly coming to a mall near you.

2004 Holiday Preview Tour Showcases New & Unreleased Games at Mega Malls throughout the U.S.

Partners include Electronic Arts, Midway, Vivendi Universal Games, Konami, ATI Technologies, NYKO, G4TechTV and Old Spice Red Zone.

SAN FRANCISCO, CA - November 11, 2004 - Game Live Events, the largest all-platform live Video Game and PC touring event in the U.S., today announced their "2004 Holiday Preview Tour." With the red-hot Holiday season just starting, the 12-stop National Tour begins this Friday, November 12th at the popular Mission Valley Mall in San Diego and runs through Sunday, December 12th in New Orleans at The Esplanade. Total consumer traffic during the Holiday Tour will exceed 400,000.

Teens, young adults, children and families will get a 'first look' at the Holiday season's hottest video games and PC games, as well as unreleased demos of this year's new titles. Unreleased game titles include "NFL STREET 2" and "NBA Street Vol. 3" from EA BIG(TM) and the new, unseen release of "Metal Gear Solid(R) 3: Snake Eater(TM)" from Konami. Titles for gameplay include major releases from EA SPORTS(TM) "NCAA(R) March Madness 2005" and EA GAMES(TM) will showcase their new versions of their global hits "Need for Speed(TM) Underground 2" and "GoldenEye: Rogue Agent(TM)." Vivendi Universal Games will showcase the highly anticipated "Fight Club(TM)" and their new hit game "Leisure Suit Larry(TM): Magna Cum Laude," as well as "Men of Valor(TM)," "Tribes(R): Vengeance" and inXile Entertainment's "The Bard's Tale(TM)." Midway will be previewing the nationally renowned "Mortal Kombat(R) Deception(TM)" and the sequel to the successful 2003 launch of "Midway Arcade Treasures," "Midway Arcade Treasures 2."

The tour is also pleased to announce The NASCAR Chase for the Cup 2005 presented by Old Spice Red Zone which will feature the "Live a Day and Night Like A Nascar Driver" contest and sweepstakes that allows consumers the chance to compete to win the grand prize. The grand prize includes two races in one day - the ultimate day at the races! Additionally, the Old Spice girls will be distributing free Red Zone Body Spray Samples on-site at each event. Go to www.oldspice.com to sign up for sweepstakes and check out details of the grand prize.

20 new titles will be featured on a state-of-the-art, 45-screen Game Live interactive 'GamePort' system from publishing partners Electronic Arts, Vivendi Universal Games, Midway(R) and Konami. PC partners include ATI Technologies Inc. showcasing the RADEON(R) 9800 XT graphics card, the NYKO Air Flo EX is the Official Controller Partner of the Tour. G4TechTV(R), the cable TV network dedicated to video games, has signed on again as the Official Television Partner.

Admission is free and game play is unlimited. For complete details of the tour, including tour locations, event times, and the latest list of games included on the tour, visit www.gameliveevents.com.

Game Live 2004 Holiday Retail Tour Schedule - 12 Malls