Nintendo of Europe discovers girls love Game Boy Advance, and decides to do something about it-—at least in Spain.
Nintendo has long claimed girls make up a large percentage of its handheld market. Today, NOE’s Spanish division posted a press release revealing its plans to further tap into the female market. It seems NOE is especially confident of the market potential in Spain, and aims to prove its point with Game Boy Advance SP, dubbed the GBA SP GE.
The GBA SP GE is, in actuality, no more than a new metallic pink color, but Nintendo is aiming the color at the ladies with a new marketing campaign promoting the SP’s stylishly small and easily transportable design. The SP GE’s boxart features artistically drawn girls with GBA SP GE systems.
The new metallic will be released exclusively in Spain on April 1st.
