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Mad Catz Invades British Retailer

by Steven Rodriguez - September 15, 2003, 11:34 am PDT
Discuss in talkback! Source: Press Release

The U.K. version of Wal-Mart becomes the newest outlet for the accessory giant.

MAD CATZ SIGNS DEAL WITH ASDA AS PREFERRED THIRD PARTY ACCESSORY PROVIDER

Mad Catz Inc., the world's leading third party manufacturer and marketer of video game accessories, announced today that it has struck a deal with leading U.K. based supermarket chain ASDA, a subsidiary of Wal-Mart, to carry a full range of Mad Catz products. Available across the country immediately, ASDA will carry Mad Catz' top-selling controllers, cables, and other accessories compatible with PlayStation®2, XboxTM, GameCubeTM and Game BoyTM Advance.. Mad Catz Inc. has been a preferred supplier of videogame peripherals for Wal-Mart North America since 1996.

A full line of innovative accessories from Mad Catz will now be available just in time for the hottest new AAA titles. Some of the featured products include the award winning Dual Force 2 Pro for PlayStation®2, a fully analogue controller complete with rumble feature and rubber grips for intense playing. For the dancer in the family, the Beat Pad is a must! This fully functional controller features a colourful and durable surface with 4-way directional controls and eight action buttons.

The relationship between Mad Catz, Inc. and ASDA emphasizes our commitment to providing high-quality products to consumers through a respected retail partner at competitive prices," commented Mike Sale, Director of Sales for Mad Catz Europe, Ltd. "The long-standing union between Wal-Mart and Mad Catz in the U.S. has proven very successful and with the expansion into Europe with ASDA, this allows Mad Catz to continue to bolster our European strategy while strengthening our presence as a major supplier in Europe'.

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