Racing Champions recently signed a deal with Nintendo to produce collectible figures based on its numerous game franchises. Now Sega has followed suit, signing its own deal ith Racing Champions to release a line of products based on its own gaming series including Sonic The Hedgehog, Virtua Fighter 4, Super Monkey Ball, and Crazy Taxi. Scheduled for release in America by July 2002, the products will packaged with special codes, strategies and game cheats.

Peter Henseler, President of Racing Champions had this to say: "Over the years, Sega has constantly pushed the game industry to new heights. We are thrilled about the opportunity to create collectible figures and vehicles based on some of Sega's most popular new and existing game titles. With Racing Champions reputation for quality and Sega's reputation for cutting edge, we believe this licensing agreement will help expand our new Joyride Studios' product category into the multi-billion dollar video game market."