Show attendance was as expected, but that's a good thing.
The Entertainment Software Association (ESA) has released the attendance figures for E3 2010.
45,600 attendees came to the show from around the world, which is right in line with the ESA's 45,000-attendee estimate. There were roughly 300 exhibitors in the Los Angeles Convention Center, and retail participation in the show was up 20 percent.
The dates for E3 2011 were also released, with the show once again taking place in Los Angeles from June 7 to June 9, 2011.