Nintendo made its partial move to the Bay Area official on Thursday, with NOA President Reggie Fils-Aime holding a kickoff reception at the firm's new office in Redwood Shores, California. CEOs from Sega, Hudson, Namco Bandai, and Natsume were in attendance, gathering to hear Fils-Aime expound on Nintendo's philosophy of delivering a gaming experience that appeals to people of all ages.

The event also served as an official introduction for newly-hired NOA Sales and Marketing Executive Vice-President Cammie Dunaway (recently snatched from Yahoo's marketing department), and new PR chief Marc Franklin (brought over from Konami).