Mario brought a petition to the honorary mayor of Hollywood to have video game notables included on the Walk of Fame.
VIDEO GAME HERO MARIO PETITIONS FOR NEW HOLLYWOOD WALK OF FAME CATEGORY
Interactive Entertainment Industry Deserves a Hollywood Star
REDMOND, Wash., March 30, 2005 – He starred in dozens of video games. He proved himself a more bankable celebrity than either Harrison Ford or Tom Cruise. Now Mario™, the biggest star in video game history, moves to his next challenge: requesting that the Hollywood Chamber of Commerce create a new Interactive Entertainment category for its world-famous Walk of Fame. The category would honor video game characters and their creators, who provided millions of fans with billions of hours of immersive entertainment.
"Video games are a huge part of the entertainment industry," explains George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Revenues from the video game industry routinely equal or top revenues from the film industry's U.S. box office. That's how big we are."
With an impressive flourish and an entourage befitting a star of his stature, Mario today delivered a proposal to honorary Hollywood Mayor Johnny Grant asking the Hollywood Chamber of Commerce to consider adding a video game category. As part of the campaign, fans carried signs of support while their hero arrived in a convertible. Ads in support of the worldwide movement also ran today in Hollywood trade magazines.
"I spent my whole life chasing stars," says Mario. "And now my fans want to give me one? Woo-hoo!"
More than 3,300 video game fans from all over the world so far have signed an online petition at www.petitionspot.com/petitions/walkoffame to support the new category. Fans left comments in several languages, including English, Spanish, Polish, French and Portuguese, demonstrating the broad, worldwide appeal of video games.
The Hollywood Walk of Fame now honors entertainment legends from areas as diverse as Film, Recording, Radio, Television and Stage. A new Interactive Entertainment category would recognize the enormous contributions of video games to the entertainment world and make the Hollywood Walk of Fame accessible to new generations of fans.
While films, TV shows and music provide experiences that last a specified amount of time, video games provide open-ended, interactive experiences, and often let players determine the outcome. For many years, all forms of entertainment, video games included, have seen a convergence. Top TV shows and video games feature hot music by top artists. Video game stars get their own movies, and film stars voice video game characters. And these days no major animated or action film debuts without an accompanying video game counterpart.

Mario Waves at the Natives
Protestors Join Mario
Honorary Hollywood Mayor Johnny Grant with Media