Author Topic: Where the hell are the US Wii ads?! (Read 28956 times)

Smash_Brother · « **Reply #75 on:** November 12, 2006, 02:56:55 PM »

Whoa, can't say I'm seeing that...

Screenshot?

BiLdItUp1 · « **Reply #76 on:** November 12, 2006, 03:35:12 PM »

It's pretty random...right now everything's back to normal...I dunno, I didn't do anything

back to work

NWR_pap64 · « **Reply #77 on:** November 12, 2006, 03:50:35 PM »

Heh, I called that it would start sometime this week

.

Although, I WAS beginning to get worried after Sony has shown off their 4th PS3 ad and Nintendo had nothing.

Slightly on topic, but on the commercial for the Cars videogame on the XBOX 360 they make mention of the Wii coming out soon and they show off the Wii package.

Caliban · « **Reply #78 on:** November 12, 2006, 04:46:19 PM »

Quote
Originally posted by: BiLdItUp1
Q: do the forum pages show up corrupted to anyone else? Right now, it's randomly showing up with really big text and a crappy pink background. Has pgc been hacked?

I've already seen the pink background twice, on the login page and some other page that I can't seem to remember.

$200 million? Cool, I seriously want to see Wii ads flooding our TVs.

GoldenPhoenix · « **Reply #79 on:** November 12, 2006, 05:00:50 PM »

Well I think Nintendo has been playing this quite smart, a week is definately more than enough time to start getting the message out. Not to mention that what will be MOST important is post-launch day and the christmas season, which is where I believe ads will be most beneficial. That is why I do not understand Sony throwing so much into the PS3 ad campaign when they will not even be able to meet demand.

Smash_Brother · « **Reply #80 on:** November 12, 2006, 05:01:39 PM »

I hope they flood like crazy.

They have a week to get the Wii into the eyes of the mainstream.

I really, REALLY want to see Nintendo blow the doors off this one...

Edfishy · « **Reply #81 on:** November 12, 2006, 05:01:58 PM »

Quote
$200 million? Cool, I seriously want to see Wii ads flooding our TVs.

Let us hope they'll be a little less abstract than the GameCube "objects in a cube" commercials. Those were just bizzare, and even rival Sony's PS3 Crazay-Baby.

Smash_Brother · « **Reply #82 on:** November 12, 2006, 05:03:47 PM »

Most of the GC ones at least showed gameplay.

But the Wii ads, according to that link, will include the same theme of people playing with the controller and having fun that we've always seen in the Wii experience videos.

Edfishy · « **Reply #83 on:** November 12, 2006, 05:13:19 PM »

Quote
Most of the GC ones at least showed gameplay.

But the Wii ads, according to that link, will include the same theme of people playing with the controller and having fun that we've always seen in the Wii experience videos.

That's not a bad thing for the Wii, due to its weaker visuals. The mysteriousness of what those people could be having so much fun with by swinging a TV remote around should drive plenty of public interest.

Atleast one would hope.

GoldenPhoenix · « **Reply #84 on:** November 12, 2006, 05:16:54 PM »

Quote
Originally posted by: Edfishy
Quote
Most of the GC ones at least showed gameplay.

But the Wii ads, according to that link, will include the same theme of people playing with the controller and having fun that we've always seen in the Wii experience videos.

That's not a bad thing for the Wii, due to its weaker visuals. The mysteriousness of what those people could be having so much fun with by swinging a TV remote around should drive plenty of public interest.

Atleast one would hope.

Heck PS3 has better visuals yet they hardly show them in the commercials lol. Really I don't think it would be detrimental to show gameplay footage in conjunction with how the Wiimote is used, because there are still some visually appealing games for Wii, like Red Steel, Rayman, and even Twilight Princess.

Smash_Brother · « **Reply #85 on:** November 12, 2006, 05:17:51 PM »

The showing of Wii gameplay is definitely high on the priority list and Iwata mentioned at one point that they were looking into ensuring that the Wii commercials do the Wii proper justice.

GoldenPhoenix · « **Reply #86 on:** November 12, 2006, 05:21:41 PM »

Quote
Originally posted by: Smash_Brother
The showing of Wii gameplay is definitely high on the priority list and Iwata mentioned at one point that they were looking into ensuring that the Wii commercials do the Wii proper justice.

Well I hope so, nothing I dislike more than gaming commercials that do not show true gameplay, but instead show either CGI or some live "skit".

Smash_Brother · « **Reply #87 on:** November 13, 2006, 05:45:09 AM »

All of the Nintendo US commercials have been removed from youtube...

EasyCure · « **Reply #88 on:** November 13, 2006, 06:24:44 AM »

not sure if anyone has posted this yet but i caught a commercial for Red Steel the other night, oddly enough, durring a break from the Wii episode of South Park.

it shows a guy standing in his living room swinging the wiimote around like a sword, then gameplay, while a Sensei of sorts yells at how horribly he's doing. He then shouts "all right, bring out the gun" when the sword wont suffice and the commercial goes in to more gameplay. Its back and forth with the actor and gameplay, making sure to highlight his movements and they way they work in game, he twist the remote "gangsta" style and the in game hand does the same and pics off a few enemies. They show the cover of the Red Steel box, available Nov 19th, then the Wii logo from the nintendo video (where the two eyes flop fowered then back into place) and near the bottom of the screen in a faded grey font the name Nintendo, barely visible because the Wii logo stands out so much

bustin98 · « **Reply #89 on:** November 13, 2006, 06:28:02 AM »

I was watching White Chicks last night on Comedy Central and there was an ad for Red Steel during a break. Its the same thats has been floating around I believe. Some blond haired blue-eyed Blue Navy guy type playing with the old man from Kill Bill berating his skill. I just happy to see the Wii logo on the screen.

http://video.google.com/videoplay?docid=4055501125533217339&q=wii+commercial&hl=en

Um, I like totally didn't see Easycure's post above mine.

archioverload · « **Reply #90 on:** November 13, 2006, 06:44:44 AM »

I work in advertising and I wanted to throw my 2 cents in. Not that this is the definitive post in that regard--just some observations. But the availability or non-availability of the TV spots is only part of the story. In fact a lot of advertising is shifting away from television. In order to see whether the Wii is getting saturation, you have to take into account WHO they're trying to reach...it all comes down to demographics.

1. Print is geared toward older people, general--you know, reading-type people--and so this could be flying under our (i.e., fanboy...that's me!) radar...
2. Out of home...billboards (interactive or otherwise), mass transit...saturation in public places.
3. Sponsorships and trade shows. The AARP trade show is a brilliant example of that.
4. Broaden what people think of "marketing." I think that South Park episode I saw last night with Cartman in the future and the Wii will prove to be a better "commercial" than any weird doll blowing up Rubik's Cubes, or whatever. It was essentially an infomercial for Nintendo. Did Nintendo pay for this? Probably not. But they were able to create advocacy for the Wii.

So what's going on in these other areas? What have people seen? Only then can you get the true picture. And since marketing is so targeted and niche these days, a lot of these attempts at reaching people might seem "invisible" if you're not in the target. The action and the marketing $ isn't in the 30-second commercial like it was even a couple of years ago.

BiLdItUp1 · « **Reply #91 on:** November 13, 2006, 06:57:53 AM »

That Red Steel commercial isn't bad...simple, get's the point across. Kill Bill master is funny. Where the crap are the Zelda and WiiSports commercials, as well as one of the actual console?

Smash_Brother · « **Reply #92 on:** November 13, 2006, 07:12:22 AM »

Here's the ad

Although we had it linked a few pages back in this thread as well.

Pittbboi · « **Reply #93 on:** November 13, 2006, 07:12:37 AM »

Quote
Originally posted by: archioverload
I work in advertising and I wanted to throw my 2 cents in. Not that this is the definitive post in that regard--just some observations. But the availability or non-availability of the TV spots is only part of the story. In fact a lot of advertising is shifting away from television. In order to see whether the Wii is getting saturation, you have to take into account WHO they're trying to reach...it all comes down to demographics.

1. Print is geared toward older people, general--you know, reading-type people--and so this could be flying under our (i.e., fanboy...that's me!) radar...
2. Out of home...billboards (interactive or otherwise), mass transit...saturation in public places.
3. Sponsorships and trade shows. The AARP trade show is a brilliant example of that.
4. Broaden what people think of "marketing." I think that South Park episode I saw last night with Cartman in the future and the Wii will prove to be a better "commercial" than any weird doll blowing up Rubik's Cubes, or whatever. It was essentially an infomercial for Nintendo. Did Nintendo pay for this? Probably not. But they were able to create advocacy for the Wii.

So what's going on in these other areas? What have people seen? Only then can you get the true picture. And since marketing is so targeted and niche these days, a lot of these attempts at reaching people might seem "invisible" if you're not in the target. The action and the marketing $ isn't in the 30-second commercial like it was even a couple of years ago.

But that's the point: Wii advertising shouldn't be invisible to anyone because they're targeting "everyone."

And one thing I don't understand is Nintendo waiting to do their "marketing blitz." The whole purpose is to get into the minds of the consumer, and since Nintendo is now targeting families and people who don't usually play games, they really need to get the Wii out there, everywhere, so it's atleast in their minds (especially with Black Friday coming up). I don't think a last minute blitz is going to work as well as everyone thought. Whether Nintendo admits it or not, they are competing against Sony and Microsoft, atleast in marketing, and both companies have already started their heavy advertising. People who may not be interested in games know about the PS3 and the Xbox360, you can't not know about those two consoles at this point. However, not so many people know about the Wii, because the brand isn't as out there as the others, and it's not going to be so easy for Nintendo to just come into the marketing game LATE and take attention away from both Microsoft and Sony who have been out there for weeks getting into the minds of the consumers.

Also, I was listening to a podcast over at thewiire.com and one of the guys made a good point: Japan has had commercials for a while now and the Wii doesn't launch there until December. I don't get it...

Dirk Temporo · « **Reply #94 on:** November 14, 2006, 05:02:08 PM »

I've seen three Wii commercials in the last hour or so. Red Steel, Call of Duty, and Marvel: Ultimate Alliance.

Kairon · « **Reply #95 on:** November 14, 2006, 05:40:15 PM »

I'm not exactly ready to buy that a long, sustained TV blitz is the best way to use money. I rather like Nintendo of America's new strategy of subtler advertising through:

-Retailer promotions and ads
-Mass coordinated drooling media impressions everywhere from Time to Forbes to PC Gamer
-Viral Wii Fusion tours
-Viral Wii Ambassador parties
-Wii give-a-ways left and right, from 7-11 to Comedy Central, EVERYONE seems to have Wiis to give away to viralize people who would't buy at launch anyways

All these methods are more focused and can get Nintendo more bang for their buck. THEN, all Nintendo needs on TV is:

-punctuated tv ad blitzes

that fire small spikes of overhype into the machine. Wrap it all up in Christmas hysteria and you're going to do fine. ESPECIALLY CONSIDERING THAT EVERY CONSOLE SELLS OUT AT LAUNCH ANYWAYS!!!

I've never believed in big TV ad campaigns. People don't need to know that the Wii exists, they need to get excited over it. And you need viral for that, you need something less manufactured and more earnest. Something less flashy and glitzy and hollywood, yes, but something less artificial and less manufactured as well.

After all, playing = believing.

~Carmine M. Red
Kairon@aol.com

GoldenPhoenix · « **Reply #96 on:** November 14, 2006, 09:54:24 PM »

In the age of DVRs commercials are becoming less visible. Not to mention that fact that the response rate to commercials is super low.

thejeek · « **Reply #97 on:** November 14, 2006, 11:05:09 PM »

FWIW: Just caught the tail end of a Wii ad on TV here in UK last night. Looked like the Japanese one - white space with animated Wii logo. Didn't seem to include any gameplay (I might have missed it though as I didn't see all the advert). Difficult to judge what its impact might be as I'm already sold on the Wii (although with reservations) and my GF lives under a self-imposed video gaming ban (otherwise she'd never sleep...)

Flames_of_chaos · « **Reply #98 on:** November 14, 2006, 11:10:04 PM »

http://wii.advancedmn.com/media.php?gameid=1453&medtype=2

The Wii ad is the one called first TV commercial November 15.

couchmonkey · « **Reply #99 on:** November 15, 2006, 04:28:35 AM »

Although I'm quite sure Wii will sell out this year, I have to say that with potentially 4 million units available, advertising is still important. This is easily the biggest system launch (supply-wise) ever.

News:

Author Topic: Where the hell are the US Wii ads?! (Read 28956 times)