My insider told me until the day the price got revealed that it would be $200, and that once it was $250, he told me that night that "it must have changed in the last few days."
So I think it was meant to be $200 for a long time, but someone pointed out "we can make it $250 and make a profit off the bat."
If anyone else had insider information prior to the price release, they should speak up. I'm just carrying on the information I had prior to that point, and I was very, very surprised it wasn't $200.