Yeah, it's tragically amusing.  He wrestles crocdiles and picks up deadly snakes, and a bloody sting ray gets him.  I was surprised it took this long, actually, but I never thought he'd die like THIS.  It's just not an appropriate end for that guy.
I used to love Steve, but really he became more and more of a marketing figure and I lost interest.  When the toys came around that were like "Squeeze to hear him say "CRIKEY" or the Crocodile Hunter Board Game or whatever, I pretty much refused to watch anymore.  Still, he's a cool guy.
='(