Its more like the Cube is universally seen as a failure, despite the fact that numbers prove it otherwise. It was perfectly fine financially, which only is important for the company, not us as consumers. It had great First Party games, WW, Mario Sunshine, Pikmin and Animal Crosing (new franchises!) Eternal Darkness, Metroid Prime 1 and 2,etc. It also had decent third party support, we got RE4 and Viewtiful Joe for christ sakes, again their exclusivity means crap for us as consumers. So what was wrong? simple, MARKETING. Nintendo sucks in that department, no discussion about that, and marketing is not just airing commercials every 30 seconds, its reaching your audience, and the video game audience should be seen from a marketing perspective as teens, yeah sure there are "adult" gamers and "kid" gamers but we are decieving no one, this is a teenager's market and their consumers act like teenagers, just look over at IGN, does it seem like a professional journalist site? no, not at all. Now thats the real Nintendo uphill battle, because they'll never make a "cool" image from a teen's perspective i.e. shooting guns, running your car over a hooker, blowing up stuff etc. so their marketing department have to make Nintendo's image "cool" again in the eyes of teenagers, if the can do that they'll have the number one spot easily.