It was refreshing to see, thats for sure.  I made my own GC commercial about 6 months ago.  I had a cube and an xbox side by side.  The x-box had a real 'tough, ' annoyingly loud voice, boasting about itself.  "Cmon!, play me! I got the most power ever!  You just wait!  I'll have the best RPG of all time!  I will!..."Meanwhile, the cube is silent.  The GC politelty clears its throat as people come in the room.  You see a 12-pack get put on the box,like a table, as a bunch of people get the cube action going.  What do you think?
[voices of the machines were off camera obviously]