Topic: Mega Man Marketing Madness!

[TheYoungerPlumber]

With both Mega Man Anniversary Collection and Battle Network 4 coming out, there are a lot of promotions astir.

Capcom® LAUNCHES MASSIVE MARKETING CAMPAIGN to support release of three new mega man™ titles

 

 

SUNNYVALE, Calif. - June 18, 2004 - Capcom Entertainment, a leading worldwide developer and publisher of video games, today announced its plans to launch a North American television advertising program in support of its upcoming June release Mega Man™ titles: Mega ManÂŽ Anniversary Collection for both the PlayStationÂŽ2 computer entertainment system and the Nintendo GameCube™, and Mega Man Battle NetworkÔ  4 in two versions- Red Sun and Blue Moon both for the Game BoyÂŽ Advance video game system.  The televised media campaign is set to begin on June 21 and will generate more than 50 million consumer impressions during its three week run.  The new TV ads will support the overall extensive marketing initiative, which includes print and online advertising, a radio campaign, an online campaign, licensed merchandise as well as promotional and retail partnerships.

 

“The continued momentum of Mega Man is a true testament to the popularity of this video game icon,” said Todd Thorson, director of marketing, Capcom Entertainment.  â€œThe strength of this well-known franchise combined with the extensive marketing support will make the upcoming Mega Man games must-haves for consumers everywhere!”

 

The :30 and :15 second television spots are aimed at the youth and teen markets, ages 6-14 years old, and will appear during after school and weekend time-slots.  The TV spots will air in the U.S. and Canada on broadcast, syndicated and cable services during programs such as Kids’ WB!’s “PokĂŠmon,” “Yu-Gi-Oh!” “Jackie Chan Adventures,” and “Teen Titans.”  In addition, Mega Man NT Warrior, the successful television anime series based on the popular Mega Man character which airs nationally on Kids’ WB!, the #1 broadcast network for kids, debuted its new second season on Saturday, May 5, and continues to pull in top rankings.  

 

Further initiatives include a print campaign which features high profile ads that will run in top video game magazines and consumer magazines including Electronic Gaming Monthly, Nintendo Power, Game Informer as well as Disney Adventures, Sports Illustrated for Kids and Boys’ Life.  Online efforts include targeted email ads, a comprehensive Mega Man website and special offers.  Nintendo and Kids’ WB! have also partnered with Capcom to execute consumer promotions surrounding the upcoming titles.  Licensed merchandise based on the popular Mega Man characters will include action figures, t-shirts and comic books.  National retail support will consist of programs such as pre-order and point of sale purchase campaigns at major retail outlets.  

 

The Mega Man Anniversary Collection is an anthology of classic Mega Man games (Mega Man 1 through Mega Man from the Nintendo Entertainment System, Super Nintendo Entertainment System, PlayStation game console and arcade systems. This set will also include two never-before-released-in-the-US Mega Man arcade games: Mega Man the Power Battle and Mega Man 2 the Power Fighters. Mega Man Anniversary Collection is rated ‘E’ for everyone by the ESRB (Entertainment Software Rating Board) and will be available at retailers across North America this month.  A Game Boyâ Advance version will be available this fall that consists of the classic Mega Man titles (Mega Man I – V) from the Game BoyÂŽ system.

 

The Battle Network video game series features a school boy named Lan and his friend, Mega Man.EXE in their adventures to rid the net of viruses and other cyber world enemies.  Players experience varied environments as they traverse the real world with Lan and navigate the virtual realm with Mega Man in action packed battles.  The main focus of Mega Man Battle Network 4 is a tournament system where players will encounter a variety of cyber enemies that must be defeated.  Each version of Mega Man Battle Network 4 presents many challenges for players as they encounter different enemies, battle chips, souls and characters.  A Game LinkÂŽ Cable can be used for competitive gameplay and battle chip exchanges.  Mega Man Battle Network 4 Red Sun and Mega Man Battle Network 4 Blue Moon are set to release this month throughout North America.

[Blaster009]

Good thing I reserved Mega Man Anniversary Collection at my local EB games about a month ago... It comes out on June 22, correct?

[nickmitch]

I'd be more excited but the word "astir" makes me feel stupid...

[Ian Sane]

I am totally getting the Collection.  The only thing that was stopping me was IGN's initial impressions where they said the load times were really bad.  But according to their review all of the problems were fixed between now and then.

I'm going to have to shop around though since the price seems to vary between sites.

[Bartman3010]

Most of the time its $30, which is a very reasonable price, especially for a game collection like this. I reserved it, I'm gonna be a proud owner of it.

[Djunknown]

I switched my reserve from ToS to Mega Man just because I caved in and couldn't wait. Got Advance Wars with the change; I'm sure Bill and the ToS fanatics will scream "Blasphamey!"

[Ledgehammerous]

I'm thinking that this will be the best compilation since Super Mario All-Stars, a game that's kept my SNES sitting next to the TV for many a year now.