I think what he's trying to say, which is something Denis Dyack has also said, is that most developers out there try to make their game have the best graphics with the most polygons and the most textures, or whatever, and everything else takes a back seat. But in the near future, when console's have pretty much met their technological limit and there's very little difference between games in terms of graphical quality, the people who are going to get the best sales are the people who make the best games, which is Nintendo. Denis used an excellent example- a long time ago the movie industry was dominated by the people who had the best cameras, but when camera technology came to the point where every movie pretty much looked the same visually, the industry was dominated by the people who made the best movies, the guys who had the best plots, and had the best scripts, the best stories, etc.