I think we were all hoping/assuming that the game would be free. I kinda thought they would charge something, but not THIS much. In Japan, this type of thing can fly, but in the West, I don't think they'll put up with something this expensive. It should be noted, though, that the normal price for most 3DS first party titles here in Japan is 4,800 yen (there are exceptions here and there), so this is a somewhat discounted game. I would expect the same elsewhere.