Nintendo looks bad to the American "Investor" who are short term quaterly sharks. Nintendo is a Japanese company and will do things the Japanese way.
You don't cut Hardware since they design you new hardware and revisions. Not sales since your marketing already sucks. Cut the "Cards" division, but that is so small as to be insignificant.
The problem at Nintendo has never been one of numbers. It has always been one of policy. Always have and continues to be.