There should be a sub-menu for the auto-downloads with options as to what you consent to, but Nintendo is new to this. Go make complaints and see if we get changes in future updates.
I know I complained about the price of the Wii Sports Club Games, but I must admit that I am tempted by the Golf just for use of the Pad on the ground like the reveal video...
I'm not even into golf in real life, but I've some great times with Tiger Woods games in the past (PS2 & Wii) and the Wii Sports one was entertaining enough to play off an on for many months. $4.99 would get quick consideration. $9.99 is a tough pill to swallow. Nintendo needs a Holiday eShop Sale.