Fire or demote Reggie, whichever works to remove him from the presidency. NOA under his tenure has been nothing but a glorified marketing department and it failed to do even that job properly with the poor E3 showing. His recent comments regarding how "Insatiable" gamers are is completely out of line and out of touch.
The Rainfall games are a very different beast to the Fire Emblem games. For one, none of them had been translated into english, Queens or otherwise. NOE at the time didn't really exist. NOAU was an incompetent company called Monaco. Back then budgets were tighter so if NOA didn't do it, they probably couldn't. These days they have effectively unlimited resources for their given task. Now, if Nintendo makes a game, it goes global.
With the Rainfall games, NOE had shown up NOA. NOA response was incompetent flailing. As far as I can tell, Reggie's job is easy as hell. The distribution channels are already there. There is a whole marketing machine ready to go. The office was waiting for him. It wasn't like he had to build an entire network out of warehouse in New York. He doesn't have to recover a market after the crash. All he needed to do was to maintain the status quo and he can't do even that. This is why he needs to go.