Pokémon fans in Japan who buy the game early will get cool swag with upcoming 3DS title.
http://www.nintendoworldreport.com/news/26877
With the release of Super Pokémon Scramble in Japan, early adopters will have the chance to receive special bonus gifts with the purchase of the software at select stores. This three piece set of items includes, a Pikachu paper craft toy, a Super Pokémon Scramble codes that unlock four Pokémon in the game, and an AR Marker Collection for the recently Pokédex on the 3DS. The three piece set is on offer for a limited time and is on a first-come, first-served basis.
Super Pokémon Scramble is a sequel to the WiiWare's Pokémon Rumble and is set to release in Japan on July 28.