I was excited about this game. Then I played the demo... and actually, I was still pretty excited. The fluid movement and abstract colors were really quite striking, and I was digging the dub-step music. And I could see how the later levels would prove quite challenging. But for some reason, I never downloaded it. I'd heard it was quite short, and didn't see much replayability. Too bad it didn't sell better, 'cause I think it's an intriguing product that many would like.
Unfortunately, this feels like exactly the problem Iwata is concerned about with the rise of the $0.99 game on App Store. People get used to paying a buck, and anything above that "feels" expensive, especially for a short, experimental game like this. If it was a buck, I'm sure I would've bought it. But that's crazy--I pay $3.50 for a coffee and muffin three times a week at Dunkin Donuts and don't even think about it. It's a slippery slope, and a shame that devs like Different Cloth lose just for trying something different.