I liked it a lot as well! It was a fun surprise and I hope that they continue to release shorts like this on the system. To add to that, I've really gotten in the habit of checking the video channel (due in no small part of the new content indicator). But also because of the Blue Man Group videos, I love those things!
With them getting more content from things like the 3D Discovery Channel, indie cartoon shorts, and movie trailers, the video channel is starting to build some momentum for me at least.
I'll put it like this, I never skip over any video when I open up my system to see new content delivered.