No see it makes perfect sense:
Sega: Ok guys I have an idea!
Nintendo: Ok shoot.
Sega: Instead of releasing our Olympics game around the time the actual Olympics start . . . why not release it around the time all the best Wii games are coming out!
Nintendo: That's...a horrible idea...
Sega: Dude we're Sega, we totally know how to make successful games.
Nintendo: . . . yeahhhhh