Its not sleek enough, fun enough, and non cardboard looking enough.
"Hey lets have a sleek look console, a sleek looking controller, then a half-done flat black box to put it in."
The design be better if it was:
Shiny plastic
Shiny black
Funner looking/less coffin looking
Above are all ors. The concept is good the execution is severely lacking. Also think that if the controller came in a little pooch to give the concept of taking it with you be cool. The design as a canvas is good. Though I think they should do something with it.