Wow, I thought the editing would be for taking things out of context. In this video, that wasn't really done so much at all...Sony really did make some silly comments.
Whatever that Japanese game is, it's pretty funny.
"Based on real Japanese history, and real battles...now here's the giant enemy crab..." - XD
As well as:
"Hit the weak spot for MASSIVE DAMAGE." - and this is amazing - how?
"Real-time WEAPON CHANGE!" - unrealistic, instantaneous weapon swap.
There are more nuggets of hilarity but I'll stop there or else I'll spoil it more than I already have.
I don't think developers and casual gamers care much about crappy E3 conferences like Sony's this year, though. It alone is not going to stop them from supporting the PS3. The price is a killer, though.
"It's Ridge Racer. Riiiiidge Raaaacer!"