Activision has iD software, they won't die easily. Spiderman 2 is likely just a small dent compared to Doom 3, one of the few PC games that are actually anticipated (since all the platform gets from the big guys is FPS and RTS there isn't much to anticipate, in the end it's all the same).
Ian: Actually, no. They bought a landfill and dumped all those ET carts in there along with the largely unsold stock of 15 million produced Pac Man carts (yes, Pac Man, wasn't bad, but it's akin to Nintendo making 20 million copies of the next big Cube games, more copies made than consoles sold).