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GAME BOY® ADVANCE BRAND IS ON FIRE

Melbourne, Australia 28th July 2003 – The Game Boy® Advance brand is on Fire – literally. With sales of the latest addition to this brand, the Game Boy Advance SP, reaching over 50,000 units in Australia alone, Nintendo Australia is please to announce a new colour in this red hot range – Flame.

Flame will be the fourth colour in this hand held range that has seen sales, on average, of over 500 units a day since launching on March 20th this year.

“The strength of this brand continues to be proven time and time again. The success of the Game Boy Advance SP has been so wide-reaching that we have had problems fulfilling the local retail demand”, says David Yarnton, Director of Sales and Marketing, Nintendo Australia.  

Kmart’s Buyer – Video Games, Scott Teal, reiterates David’s comments saying, “The Game Boy Advance SP range has been an outstanding success since launching at the end of March. Sales will continue to gain momentum with the addition of Flame in mid September. This item will definitely be on everyones Christmas list and we are expecting great sell thru results”.

Game Boy Advance SP Flame will go on sale on September 19th nation wide for a suggested retail price of $199.95.