I think the hardcore are aware of the 3ds but its going to take a while for everyone else to find out about this and then experience it. Given this release wasn't on Black Friday or Christmas, I don't think its getting as much buzz from the mainstream as usual. Heck, f*ing Gamestops in my area don't even have demo systems up yet and BestBuy has one set up in the corner of the store as if its the black sheep of their video game displays. Sh*ts rediculous. I think the system will pick up once more people can get their hands on it and see what all the fuss is about. My experience from talking to people so far is that most have heard of it but haven't seen it yet.