Come this May, you'll be finding more than Nemo in your videogame.Free Movie Ticket for "Finding Nemo," the Upcoming Walt Disney Pictures Presentation of a Pixar Animation Studios Film in Every Finding Nemo Videogame Extensive Marketing Campaign Includes PlayStation(R)2, Xbox(R), GameCube(TM), Game Boy(R) Advance and PC Games, All Scheduled to Ship Early May
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--April 21, 2003-- THQ® Inc. today announced details of an extensive marketing campaign supporting the upcoming Walt Disney Pictures Presentation of Pixar Animation Studios' Finding Nemo videogame for PlayStation®2, Xbox®, GameCube(TM), Game Boy® Advance and PC/MAC.
Highlights include a multimillion-dollar national television, print, radio and online campaign, in-theater marketing, numerous cross-promotions, and a free "Finding Nemo" movie ticket in all videogame units shipped with the initial launch, while supplies last. The game is scheduled for release in early May and the movie will hit screens May 30.
"THQ is thrilled to support the launch of the 'Finding Nemo' videogame with a unique marketing program, the focal point of which is a free movie ticket offer," said Peter Dille, senior vice president, worldwide marketing, THQ. "We look forward to the success of the movie given its mass market appeal and wide ranging comedy."
"'Finding Nemo' the videogame is a wonderful undersea adventure inspired by the beauty and magic of the film," said Sanjeev Lamba, vice president of marketing and international, Disney Interactive. "We look forward to bringing the 'Finding Nemo' experience to videogame fans everywhere through our relationship with THQ."
Marketing Highlights for Walt Disney Pictures Presentation of Pixar Animation Studios' Finding Nemo Videogame Include:
- Free movie ticket packaged inside every videogame at launch
- National television campaign on ABC, NBC, FOX, CBS, WB, UPN, Cartoon Network, Nickelodeon, ABC Family and other major networks supporting the game
- Print campaign for the game across major family, kids and mainstream publications, running from April through July
- National promotion featuring videogame on millions of packages of Orville Redenbacher microwave popcorn and in a Free
- Standing Insert reaching 45 million households
- National promotion with Frito Lay featuring videogame on more than 50 million packaged snacks
- National in-theater promotion featuring videogame on millions of popcorn tubs
- Cross-promotion of the game in "Finding Nemo" books, soundtrack and DVD read-along
Topic: Finding Nemo Free Movie Ticket Promo (Read 2116 times)
